This notice records the intellectual-property rights of ATZ Enterprises, a registered partnership firm at 425/A, Gala 10, Raut Industrial Estate, Mahim West, Mumbai — 400 016, Maharashtra, India, and explains what use of our marks is and is not permitted.
1. Our trademarks
Both of our brand names are registered trademarks of ATZ Enterprises. In brief, they cover:
- Something Else — our apparel & lifestyle brand: clothing for men, women and children, footwear and headwear, everyday goods such as bags, mugs and phone covers, and the online retail of these products.
- The Singularity Project — our publishing & media brand: books and educational titles, e-books, digital magazines and journals, audio and video production, and related marketing.
Our rights in these marks are actively maintained and enforced.
2. Permitted use
You may refer to our marks in plain text to truthfully identify our genuine products — for example, in a review or news article. You may not, without our prior written consent:
- use the marks, logos, or confusingly similar names on any product, packaging, label or tag;
- use them in a shop name, domain name, social-media handle, app name or advertising;
- register or use any mark, name or design likely to be confused with ours; or
- state or imply sponsorship, partnership or endorsement by ATZ Enterprises.
3. Counterfeits and impersonation
Buyer beware: products bearing our marks that are not sold through our own storefronts or authorised marketplace listings may be counterfeit. Websites, social-media accounts or sellers claiming to be — or to represent — ATZ Enterprises, Something Else or The Singularity Project without pointing back to this website are not us. We never ask for card PINs, OTPs, banking passwords, or payment to personal accounts.
Counterfeiting and falsely applying a registered trademark are criminal offences in India. We pursue infringement, passing-off and impersonation through all available civil and criminal remedies.
4. Reporting infringement
If you encounter a suspected counterfeit product, fake storefront, impersonating account or fraudulent communication, please report it to our contact address with the subject line "IP Report", including links, photos and any seller details. Reports are reviewed promptly and treated confidentially.
5. Copyright
All website content, product designs, book texts and illustrations, photographs, audio and video published by ATZ Enterprises are protected by copyright. Reproduction, distribution or adaptation without written permission is prohibited, except as permitted by fair-dealing provisions of the Copyright Act, 1957.
6. Changes to this notice
As with all policies on this site, we may amend this notice at any time without prior notice — including to add new registrations or respond to new forms of infringement. The version posted here is the current one.