Privacy Policy

This Privacy Policy explains how ATZ Enterprises ("ATZ", "we", "us", "our"), a registered partnership firm with its principal place of business at 425/A, Gala 10, Raut Industrial Estate, Mahim West, Mumbai — 400 016, Maharashtra, India, collects, uses, stores, shares and protects information when you use this website and any services, storefronts or communications operated under our brands Something Else and The Singularity Project (together, the "Services").

By using the Services, you consent to the practices described in this Policy. If you do not agree with it, please do not use the Services.

1. Scope

This Policy applies to:

• visitors to this website;
• customers and prospective customers of our brands, including purchases made through our own storefronts;
• authors, illustrators, suppliers, stockists and business partners who correspond with us; and
• anyone who contacts us by email, form or post.

Purchases made through third-party marketplaces are additionally governed by that marketplace's own privacy policy, which we do not control.

2. Information we collect

Information you give us

• Contact details — name, email address, postal address and phone number when you write to us, place an order or submit a form.
• Order information — items purchased, delivery address, and order history. We do not store card, UPI or banking credentials; payments are processed by regulated payment providers.
• Correspondence — the contents of messages you send us, including manuscript submissions and partnership proposals.

Information collected automatically

• Technical data — IP address, browser type, device type, operating system, referring pages and timestamps, collected through standard server logs.
• Usage data — pages visited and general interaction patterns, used in aggregate to improve the Services.
• Cookies and local storage — as described in our Cookie Policy.

3. How we use information

We use personal data only for legitimate business purposes, namely to:

1. provide, operate and improve the Services;
2. process and fulfil orders, deliveries, returns and refunds;
3. respond to enquiries, submissions and support requests;
4. send service communications (order confirmations, dispatch updates, policy changes);
5. send marketing communications only where you have opted in, with a working unsubscribe option in every message;
6. detect, investigate and prevent fraud, abuse, impersonation of our brands, counterfeit activity and other unlawful behaviour; and
7. comply with legal obligations, including tax and consumer-protection law.

4. Legal basis and applicable law

We process personal data in accordance with applicable Indian law, including the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 together with its rules. Where you have provided consent, you may withdraw it at any time by contacting us; withdrawal does not affect processing already carried out.

5. When we share information

We do not sell or rent personal data. We share it only with:

• Service providers — couriers, payment processors, printers, cloud hosting and email providers — strictly for the purposes described above and under confidentiality obligations;
• Professional advisers — lawyers, accountants and auditors, where reasonably necessary;
• Authorities — where required by law, court order, or to protect our legal rights, our customers or the public, including in connection with fraud or trademark-infringement proceedings; and
• A successor entity — if the firm or a brand is reorganised, merged or sold, in which case this Policy will continue to apply to the transferred data.

6. Data retention

We keep personal data only as long as needed for the purpose it was collected for, and thereafter as required by law (for example, tax records). Correspondence that does not lead to a transaction is periodically deleted. When data is no longer required, it is deleted or irreversibly anonymised.

7. Security

We use reasonable technical and organisational safeguards appropriate to a firm of our size — including encrypted connections (HTTPS), access controls and reputable hosting providers — to protect personal data against unauthorised access, alteration or loss. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your rights

Subject to applicable law, you may ask us to:

• confirm what personal data we hold about you and receive a copy;
• correct inaccurate or incomplete data;
• delete data we are not legally required to keep;
• stop sending you marketing communications; and
• withdraw previously given consent.

To exercise any of these rights, email us at our contact address with the subject line "Privacy Request". We may need to verify your identity before acting on a request, and we respond within the timelines required by applicable law.

9. Children

Some of our products — children's books and kidswear — are made for children, but our Services are directed at adults. We do not knowingly collect personal data from children. Orders and enquiries must be placed by a parent or guardian. If you believe a child has provided us personal data, contact us and we will delete it.

10. Third-party links

The Services may link to third-party websites, marketplaces or platforms. We are not responsible for their content or privacy practices. Review their policies before providing them any information.

11. Changes to this Policy

12. Contact

Questions, complaints or requests concerning this Policy can be sent to:

ATZ Enterprises — Privacy
425/A, Gala 10, Raut Industrial Estate,
Mahim West, Mumbai — 400 016, Maharashtra, India
Email: —