Mumbai, India Est. 2023 Apparel · Books · Media

A house of brands,
built the long way.

ATZ Enterprises is home to Something Else, an apparel & lifestyle label, and The Singularity Project, a publishing & media studio. From the wardrobe to the bookshelf — we make everyday things people keep.

About ATZ Enterprises

A partnership built on craft, not shortcuts.

ATZ Enterprises is a registered partnership firm based in Mahim West, Mumbai. We build and operate consumer brands with a simple philosophy: do fewer things, own them properly, and make them well.

Everything we sell is designed, produced and looked after in-house — from the first sketch and the fabric table to the storefront, the courier and the follow-up. No white-labelling, no shortcuts, no outsourced responsibility.

Today the house spans two flagship brands: Something Else, our apparel and lifestyle label, and The Singularity Project, our publishing and digital media studio — supported by in-house e-commerce, marketing and production capability.

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Flagship brands
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In-house disciplines
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Partners, one family
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Established

Our Brands

Two names. One standard.

Each brand runs as its own world — its own audience, catalogue and voice — backed by the same house discipline.

Apparel & Lifestyle

Something Else

Clothing for men, women and kids — T-shirts, shirts, hoodies, shorts, pyjamas, tops and pants — alongside everyday carry and desk goods: bags, pouches, mugs, phone covers and mouse pads. Honest fabrics, clean cuts, no noise.

Men · Women · Kids Carry & Everyday Goods

Publishing & Media

The Singularity Project

A studio for curious minds — storybooks, children's and educational titles in print; e-books, digital magazines and online journals; and original audio & video production for entertainment and education.

Print & Digital Books Magazines & Journals Audio & Video

What We Do

Six disciplines, under one roof.

Design, retail, publishing and production — run end-to-end by one close-knit team.

Apparel & Lifestyle Goods

Design and retail of clothing for men, women and children — from tees and hoodies to pyjamas — plus bags, mugs, phone covers and desk goods.

E-Commerce & Online Retail

Own storefronts and marketplace retail across fashion and lifestyle categories, with fulfilment and customer care handled in-house.

Print Publishing

Storybooks, children's titles and educational books — written, illustrated and produced with the care print deserves.

Digital Publishing

E-books, digital magazines and online journals and publications — designed to read beautifully on every screen.

Audio & Video Production

Original online video, audio recordings and multimedia entertainment — produced end-to-end for digital platforms.

Brand & Affiliate Marketing

Advertising, promotional campaigns, social-media brand marketing and affiliate programmes — for our brands and select partners.

Contact

Let's talk.

Wholesale, stockists, publishing rights, marketing partnerships or a legal query — write to us and the right partner will reply.

Registered Office

425/A, Gala 10, Raut Industrial Estate,
Mahim West, Mumbai — 400 016, India

Email

Hours

Monday – Saturday, 10:00 – 18:30 IST

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